Pink was the official color of the main streets; covered with throw rugs from the Salamanca neighborhood to Fuencarral.
The 300 participating stores have opened their doors and offering nocturnal surprises, giveaways or discounts in an attempt to attract as many potential customers.
The Vogue tent was located in Ortega street has been serving as 'photocall' and meeting place for the 'celebrities' of the night.
Vinila Von Bismark, DJ
Raquel Sánchez Silva
Miranda Makaroff, DJ for Loewe
Dafne Fernández
Silvia Alonso
Sheila Márquez
Berta Collado
Adriana Abenia
Lydia Delgado
Norma Ruíz
Carmen Ruíz
Carmen Lomana
Ton Pernas and Manuela Tessari
Paco León
Josie
Modesto Lomba
José Lamuño
Pretty Ballerinas, Rabat or Calzedonia photographed their clients who came to their stores.
Clothes on the street, improvised DJs and much 'street style' looks...
Adolfo Callejo photo
Who could; not be lost and made the best outfit to the delight of bloggers, editors and organizers.
María Vi.
Source: vogue.es.
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