BEHIND THE CAMERA

We all like to see photos of 'street style', it has become an unstoppable phenomenon.
We prefer the naturalness of the street, people who are like us and have a lot of style to create an 'outfit'.
A phenomenon that has made ultra-famous the 'it girls', who were known heretofore only if a magazine or blog  had dedicated them an article..

Olivia Palermo

And it has been an example to all 'bloggers' that today are photographed with their looks to delight his followers.

Lovely Pepa

One of the first 'street shooting' website was 'Sartorialist'; become today one of the most followed on the Internet, not only for fans of the phenomenon but also for fashion professionals.

Sartorialist

But, who is behind the camera? 

What people awaken our curiosity, 'feeds' our desire and resolve the doubts of 'what should I wear?' with just one click...

Scott Schuman; creator of 'Sartorialist' is considered by 'Time' magazine as one of the 100 most influential people in the fashion world.

These photos are not random, he chooses the 'outfit' and makes a blog with style and world reference.

Sartorialist

Sartorialist

Tommy Ton is photographer for Style.com in Japan.

Tommy Ton

Tommy Ton

Tommy Ton

Tommy is 'photoblogger' and covers fashion reports during fashion weeks or VIP events.
In the streets of Tokyo has enough material to surprise us with the most irreverent and chaotic looks.

And of course the evergreen Bill Cunningham, 84 years; he has dedicated his life to journalism and photography.

Currently; he's a fashion photographer for 'The New York Times' and he'd worked as a fashion journalist for 'Tribune' in the 50's. 

More than anyone else has helped to portray the history of fashion in the streets and the  New York catwalk in the last 50 years, photographing the social lives of the celebrities and the 'New Yorkers' daily life.

Many people walk the streets every day looking for that image may surprise and excite us.

María 

Trendtation.

Source: vogue.es, sartorialist, style.com.